One50 Group marked Greg's second foray into the financial services industry. Years earlier, he had built a successful residential mortgage business and sold at the peak prior to the Global Financial Crisis. With One50 Group, Greg set his sights on a different niche: providing comprehensive financial advice to New Zealanders and, on a much greater scale.

The focus paid off. Soon, One50 wasn't just about property finance – it became a comprehensive financial services brand by expanding into both the Life & Health, and Fire & General insurance markets. One50 Group then added a dedicated accounting team, offering tax services, and business consultancy before acquiring a second property-specific accounting business. Finally, KiwiSaver and investment advice were incorporated, tackling the under-optimized retirement savings plaguing many kiwis.

From start-up to a team of over 60 specialists across New Zealand, One50 Group flourished. Their impact on Kiwis' financial well-being attracted a major acquisition, a chance to supercharge the vision and empower even more. One50 Group was acquired in October 2021 in a trade sale.